{"id":351645,"date":"2023-03-02T18:38:28","date_gmt":"2023-03-02T17:38:28","guid":{"rendered":"https:\/\/axelor.com\/?page_id=351645"},"modified":"2026-04-08T15:29:40","modified_gmt":"2026-04-08T13:29:40","slug":"erp-crm-differences","status":"publish","type":"page","link":"https:\/\/axelor.com\/fr\/erp-crm-differences\/","title":{"rendered":"ERP vs CRM : Quelle diff\u00e9rence entre un logiciel ERP et CRM ?"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb20deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#0d021e 0%|#010177 100%\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#0d021e\u00a0\u00bb background_color_gradient_end=\u00a0\u00bb#010177&Prime; background_image=\u00a0\u00bbhttps:\/\/axelor.com\/wp-content\/uploads\/2023\/04\/service.png\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1380px\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_css_free_form=\u00a0\u00bbselector p{||  color:#ffffff;||}\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"ariane\"><!-- [et_pb_line_break_holder] -->  <a href=\"https:\/\/axelor.com\/fr\/\">Axelor<\/a><!-- [et_pb_line_break_holder] -->  <pee style=\"text-align:left;\" class=\"ariane-arrow\">><\/pee><!-- [et_pb_line_break_holder] -->  <a href=\"https:\/\/axelor.com\/fr\/base-connaissances-erp\/\">Guide ERP<\/a><!-- [et_pb_line_break_holder] -->  <pee style=\"text-align:left;\" class=\"ariane-arrow\">><\/pee><!-- [et_pb_line_break_holder] -->  <pee style=\"text-align:left;\">ERP vs CRM : Quelle diff\u00e9rence entre un logiciel ERP et CRM ?<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1380px\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_padding=\u00a0\u00bb100px|0px|100px|0px|true|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text module_class=\u00a0\u00bbback-title\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">ERP vs CRM<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>ERP vs CRM : Quelle diff\u00e9rence entre un logiciel ERP et CRM ?<\/h1>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"button-group\"><!-- [et_pb_line_break_holder] -->  <a href=\"https:\/\/axelor.com\/fr\/demande-axelor-demo\/\" class=\"button first\"><pee>Demandez votre d\u00e9monstration<\/pee><\/a><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb vertical_offset=\u00a0\u00bb0px\u00a0\u00bb horizontal_offset=\u00a0\u00bb0px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb30px||30px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#32325d\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb custom_css_main_element=\u00a0\u00bbpadding-left: 20px!important;\u00a0\u00bb border_width_left=\u00a0\u00bb3px\u00a0\u00bb border_color_left=\u00a0\u00bb#bdbddb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">Lorsque l\u2019on s\u2019int\u00e9resse aux diff\u00e9rentes options de logiciels de gestion d\u2019entreprise, il peut \u00eatre complexe de savoir vers quel outil notre choix va se tourner. Il est important de comprendre les diff\u00e9rentes sp\u00e9cificit\u00e9s de ces diff\u00e9rents logiciels avant de prendre une d\u00e9cision.<\/p>\n<p style=\"text-align: left;\">Dans cette page, d\u00e9couvrez quelles sont les diff\u00e9rences entre les acronymes : <a href=\"https:\/\/axelor.com\/fr\/erp-definition\/\">ERP<\/a> et CRM.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bbanchor2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#fbfbff\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Qu&rsquo;est-ce qu&rsquo;un ERP ?<\/h2>\n<p style=\"text-align: left;\">Un <b>ERP (Enterprise Resource Planning)<\/b> est un logiciel de planification des ressources de l\u2019entreprise. Aussi appel\u00e9 PGI (<a href=\"https:\/\/axelor.com\/fr\/progiciel-de-gestion-integre\/\">Progiciel de Gestion Int\u00e9gr\u00e9<\/a>), une solution ERP permet une <b>gestion compl\u00e8te des processus d\u2019une organisation<\/b> au travers de diff\u00e9rentes applications m\u00e9tiers.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/axelor.com\/fr\/installation-erp\/\">L\u2019installation d\u2019un ERP<\/a> constitue un outil cl\u00e9 dans la gestion de votre projet ERP de croissance.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<a href=\"https:\/\/axelor.com\/fr\/erp-esn\/\" class=\"second-link\"><span>D\u00e9couvrez les avantages d\u2019un ERP pour ESN<\/span><i class=\"material-icons-two-tone\">keyboard_return<\/i><\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/axelor.com\/wp-content\/uploads\/2021\/07\/module_erp.png\u00a0\u00bb alt=\u00a0\u00bbProgiciel de Gestion Int\u00e9gr\u00e9 &#8211; Logiciel\u00a0\u00bb title_text=\u00a0\u00bbmodule_erp\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bbanchor2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Quelles sont les fonctionnalit\u00e9s principales d&rsquo;une solution ERP ?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align:left\">L\u2019ERP pr\u00e9sente de nombreuses fonctionnalit\u00e9s qui sont de v\u00e9ritables <a href=\"https:\/\/axelor.com\/fr\/avantage-erp\/\">avantages<\/a> pour am\u00e9liorer les processus entre les services. Un des principaux atouts de ce type de logiciel est le nombre de modules int\u00e9gr\u00e9s directement \u00e0 la solution, on y retrouve <b>l\u2019ensemble des fonctions de l\u2019entreprise<\/b> pour une meilleure gestion et partage de l\u2019information. Ces modules peuvent \u00eatre class\u00e9s dans plusieurs cat\u00e9gories :<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"grid _3\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><pee style=\"font-weight:700;\">\u2022 Gestion Globale (ERP, CRM et BPM)<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><pee style=\"font-weight:700;\">\u2022 Gestion Commerciale (Ventes, Marketing, Contrats et Gestion \u00e0 l\u2019affaire)<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><pee style=\"font-weight:700;\">\u2022 Gestion RH (Gestion des collaborateurs, Notes de frais, Feuille de temps et Parc Automobile)<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><pee style=\"font-weight:700;\">\u2022 Travail Collaboratif (R\u00e9seau social, Projet et Documents)<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><pee style=\"font-weight:700;\">\u2022 Gestion Financi\u00e8re (Comptabilit\u00e9, Facturation et Gestion budg\u00e9taire)<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><pee style=\" font-weight:700;\">\u2022 Supply Chain (Achats, Stocks, Production et Qualit\u00e9)<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_text _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p style=\"text-align: left;\">Chaque syst\u00e8me ERP propose plus ou moins de modules. L\u2019ERP Axelor compte plus d\u2019une <b>trentaine de modules m\u00e9tiers<\/b>.<\/p>\n<p style=\"text-align: left;\">Chaque <a href=\"https:\/\/axelor.com\/fr\/module-erp\/\">module ERP<\/a> int\u00e8gre ses propres fonctionnalit\u00e9s. Prenons l\u2019exemple du module \u201cGestion des stocks\u201d d\u2019Axelor, au sein de ce module vous pouvez notamment g\u00e9rer :<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||1px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul style=\"text-align:left; font-weight: bold; font-size: 16px!important; line-height: 2.5;\">\n<li>Vos entr\u00e9es et vos sorties de stocks<\/li>\n<li>Vos produits et leur tra\u00e7abilit\u00e9<\/li>\n<li>Vos mouvements de stocks internes<\/li>\n<li>Automatiquement vos bons de livraison et de r\u00e9ception<\/li>\n<li>Vos inventaires, vos r\u00e8gles de stock minimum et g\u00e9n\u00e9rer automatiquement des commandes d\u2019achat<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<a href=\"https:\/\/axelor.com\/fr\/logiciel-gestion-flotte-automobile\/\" class=\"second-link\"><span>En savoir plus sur le logiciel de gestion de flotte automobile<\/span><i class=\"material-icons-two-tone\">keyboard_return<\/i><\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bbanchor1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#010177 0%|#0d021e 100%\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#010177&Prime; background_color_gradient_end=\u00a0\u00bb#0d021e\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Quels sont les objectifs d&rsquo;un ERP ?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/axelor.com\/wp-content\/uploads\/2022\/07\/module_produit.png\u00a0\u00bb alt=\u00a0\u00bbIllustration &#8211; Graphiques vectoriels\u00a0\u00bb title_text=\u00a0\u00bbmodule_produit\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"color: #ffffff!important;\">L\u2019ERP peut rapidement devenir le <b>v\u00e9ritable socle de gestion informatique de l\u2019entreprise<\/b>, gr\u00e2ce \u00e0 sa fonction de centralisation des informations. Son objectif principal est de <b>g\u00e9rer et piloter l\u2019activit\u00e9 d\u2019une organisation<\/b> en offrant une vision \u00e0 360\u00b0 sur l\u2019ensemble de ses ressources.<\/p>\n<p style=\"color: #ffffff!important;\">L\u2019ensemble des outils mis \u00e0 disposition sur un progiciel ERP permet notamment de gagner en productivit\u00e9, de b\u00e9n\u00e9ficier d\u2019une meilleure gestion, d\u2019optimiser les co\u00fbts, de r\u00e9duire les d\u00e9lais et les d\u00e9penses ou encore d\u2019avoir une vision compl\u00e8te de son activit\u00e9.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb25px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<a href=\"https:\/\/axelor.com\/fr\/erp-btp\/\" class=\"second-link\"><span>D\u00e9couvrez l&rsquo;ERP qui transforme le BTP<\/span><i class=\"material-icons-two-tone\">keyboard_return<\/i><\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"color: #ffffff!important;\">Le <a href=\"https:\/\/axelor.com\/fr\/logiciel-erp-open-source-quest-ce-que-cest\/\">logiciel ERP<\/a> est un type de solution de pilotage visant \u00e0 centraliser l\u2019ensemble des processus d\u2019une entreprise tout en s\u2019appuyant sur une base de donn\u00e9es unique et mise \u00e0 jour en temps r\u00e9el.<\/p>\n<p style=\"color: #ffffff!important;\">Si vous souhaitez simplifier la compr\u00e9hension et le partage des donn\u00e9es interservices en les regroupant dans un seul et m\u00eame syst\u00e8me, un ERP sera la solution \u00e0 adopter. Ce sont des avantages cl\u00e9s qui permettent de relier les diff\u00e9rents d\u00e9partements de l\u2019entreprise.<\/p>\n<p><a href=\"https:\/\/axelor.com\/fr\/erp-comptabilite\/\" class=\"second-link\"><span>D\u00e9couvrez les avantages d\u2019un ERP comptabilit\u00e9<\/span><i class=\"material-icons-two-tone\">keyboard_return<\/i><\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bbanchor2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#fbfbff\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Qu\u2019est-ce qu\u2019un outil CRM ?<\/h2>\n<p style=\"text-align: left;\">Un <b>CRM (Customer Relationship Management)<\/b> est un outil de gestion de la relation client. Les logiciels CRM accompagnent les entreprises dans la prospection, la fid\u00e9lisation, le suivi des prospects, des offres et des ventes. Il permet \u00e9galement <b>d\u2019automatiser les processus de ventes<\/b> afin de gagner en efficacit\u00e9.<\/p>\n<p style=\"text-align: left;\">Ils offrent aux \u00e9quipes commerciales une meilleure gestion de la relation client, des opportunit\u00e9s business et des \u00e9changes au sein d\u2019une seule et m\u00eame plateforme. En permettant d\u2019am\u00e9liorer la relation avec les prospects et clients, le syst\u00e8me CRM permet de renforcer la confiance et d\u2019augmenter le taux de ventes.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb30px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<a href=\"https:\/\/axelor.com\/fr\/crm-secteur-public\/\" class=\"second-link\"><span>En savoir plus sur le CRM du secteur public<\/span><i class=\"material-icons-two-tone\">keyboard_return<\/i><\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/axelor.com\/wp-content\/uploads\/2023\/03\/CRM.png\u00a0\u00bb alt=\u00a0\u00bbCRM\u00a0\u00bb title_text=\u00a0\u00bbCRM\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bbanchor2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Quelles sont les fonctionnalit\u00e9s principales d&rsquo;un CRM ?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"color: #32325d;\">Le CRM dispose de nombreuses fonctionnalit\u00e9s qui peuvent \u00eatre tr\u00e8s utiles \u00e0 de nombreux p\u00f4les de votre entreprise. Les logiciels CRM sont utilis\u00e9s principalement par les \u00e9quipes commerciales, par les \u00e9quipes marketing et par les \u00e9quipes charg\u00e9es de la gestion de la relation client.<\/p>\n<p style=\"color: #32325d;\">Voici quelques-unes de ses fonctionnalit\u00e9s : <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code raw_content_tablet=\u00a0\u00bb<\/p>\n<style>\n\t.grid1{\n    display:grid;\n    grid-template-columns: repeat(3,1fr);\n    grid-gap:20px;\n  }<\/p>\n<p>   @media (max-width: 769px){\n    .grid1{grid-template-columns: 1fr 1fr;}\n  }\n  @media (max-width: 530px){\n    .grid1{grid-template-columns: 1fr;}\n  }<\/p>\n<p>   .grid1 article figure{\n    height:50px;\n    width:50px;\n    margin-bottom:20px\n  }<\/p>\n<p>  .grid1 article{\n    background-color:#FBFBFF;\n    padding: 30px 30px;\n    border-radius:10px;\n    display:flex;\n    flex-direction:column;\n    text-align:center;\n    align-items:center;\n    justify-content:top;\n  }<\/p>\n<p>  .grid1 p{\n    font-size: 16px!important;\n  }\n<\/style>\n<div class=%22grid1%22>\n<article>\n<p style=%22font-weight:700;%22>\u2022 Gestion des contacts : centralisez toutes vos donn\u00e9es clients au m\u00eame endroit : clients, prospects, coordonn\u00e9es, historique des \u00e9changes, documents\u2026acc\u00e9dez imm\u00e9diatement \u00e0 toutes les informations pertinentes.<\/p>\n<\/article>\n<article>\n<p style=%22font-weight:700;%22>\u2022 Gestion des leads : prospectez efficacement en suivant vos leads du premier contact jusqu\u2019\u00e0 la vente, et concentrez-vous sur les plus int\u00e9ressants. Le suivi marketing des leads est \u00e9galement facilit\u00e9.\n<\/p>\n<\/article>\n<article>\n<p style=%22font-weight:700;%22>\u2022 Gestion des opportunit\u00e9s : pilotez votre pipeline commercial, d\u00e9tectez les opportunit\u00e9s business les plus prometteuses et suivez leur \u00e9volution en temps r\u00e9el.<\/p>\n<\/article>\n<article>\n<p style=%22font-weight:700;%22>\u2022 Gestion des devis : Transformez en 1 clic vos opportunit\u00e9s en devis, g\u00e9n\u00e9rez vos documents pdf selon des mod\u00e8les et cr\u00e9ez vos bons de commande quand c\u2019est gagn\u00e9.<\/p>\n<\/article>\n<article>\n<p style=%22font-weight:700;%22>\u2022 Gestion des \u00e9v\u00e9nements : planifiez vos appels, rendez-vous, t\u00e2ches \u00e0 faire directement depuis le CRM, ils sont synchronis\u00e9s vers vos calendriers externes de type Outlook ou Gmail.\n<\/p>\n<\/article>\n<article>\n<p style=%22font-weight:700;%22>\u2022 Gestion des campagnes marketing : ciblez pr\u00e9cis\u00e9ment vos prospects et clients selon les crit\u00e8res que vous souhaitez, et programmez des campagnes marketing et d\u2019emailing.<\/p>\n<\/article>\n<\/div>\n<p>\u00a0\u00bb raw_content_phone=\u00a0\u00bb<\/p>\n<style>\n\t.grid1{\n    display:grid;\n    grid-template-columns: repeat(3,1fr);\n    grid-gap:20px;\n  }<\/p>\n<p>   @media (max-width: 769px){\n    .grid1{grid-template-columns: 1fr 1fr;}\n  }\n  @media (max-width: 530px){\n    .grid1{grid-template-columns: 1fr;}\n  }<\/p>\n<p>   .grid1 article figure{\n    height:50px;\n    width:50px;\n    margin-bottom:20px\n  }<\/p>\n<p>  .grid1 article{\n    background-color:#FBFBFF;\n    padding: 30px 30px;\n    border-radius:10px;\n    display:flex;\n    flex-direction:column;\n    text-align:center;\n    align-items:center;\n    justify-content:top;\n  }<\/p>\n<p>  .grid1 p{\n    font-size: 16px!important;\n  }\n<\/style>\n<div class=%22grid1%22>\n<article>\n<p style=%22font-weight:700;%22>\u2022 Gestion des contacts : centralisez toutes vos donn\u00e9es clients au m\u00eame endroit : clients, prospects, coordonn\u00e9es, historique des \u00e9changes, documents\u2026acc\u00e9dez imm\u00e9diatement \u00e0 toutes les informations pertinentes.<\/p>\n<\/article>\n<article>\n<p style=%22font-weight:700;%22>\u2022 Gestion des leads : prospectez efficacement en suivant vos leads du premier contact jusqu\u2019\u00e0 la vente, et concentrez-vous sur les plus int\u00e9ressants. Le suivi marketing des leads est \u00e9galement facilit\u00e9.\n<\/p>\n<\/article>\n<article>\n<p style=%22font-weight:700;%22>\u2022 Gestion des opportunit\u00e9s : pilotez votre pipeline commercial, d\u00e9tectez les opportunit\u00e9s business les plus prometteuses et suivez leur \u00e9volution en temps r\u00e9el.<\/p>\n<\/article>\n<article>\n<p style=%22font-weight:700;%22>\u2022 Gestion des devis : Transformez en 1 clic vos opportunit\u00e9s en devis, g\u00e9n\u00e9rez vos documents pdf selon des mod\u00e8les et cr\u00e9ez vos bons de commande quand c\u2019est gagn\u00e9.<\/p>\n<\/article>\n<article>\n<p style=%22font-weight:700;%22>\u2022 Gestion des \u00e9v\u00e9nements : planifiez vos appels, rendez-vous, t\u00e2ches \u00e0 faire directement depuis le CRM, ils sont synchronis\u00e9s vers vos calendriers externes de type Outlook ou Gmail.\n<\/p>\n<\/article>\n<article>\n<p style=%22font-weight:700;%22>\u2022 Gestion des campagnes marketing : ciblez pr\u00e9cis\u00e9ment vos prospects et clients selon les crit\u00e8res que vous souhaitez, et programmez des campagnes marketing et d\u2019emailing.<\/p>\n<\/article>\n<\/div>\n<p>\u00a0\u00bb raw_content_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"grid _3\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <pee style=\"font-weight:700;\">\u2022 Gestion des contacts : centralisez toutes vos donn\u00e9es clients au m\u00eame endroit : clients, prospects, coordonn\u00e9es, historique des \u00e9changes, documents\u2026acc\u00e9dez imm\u00e9diatement \u00e0 toutes les informations pertinentes.<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <pee style=\"font-weight:700;\">\u2022 Gestion des leads : prospectez efficacement en suivant vos leads du premier contact jusqu\u2019\u00e0 la vente, et concentrez-vous sur les plus int\u00e9ressants. Le suivi marketing des leads est \u00e9galement facilit\u00e9.<!-- [et_pb_line_break_holder] --><\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <pee style=\"font-weight:700;\">\u2022 Gestion des opportunit\u00e9s : pilotez votre pipeline commercial, d\u00e9tectez les opportunit\u00e9s business les plus prometteuses et suivez leur \u00e9volution en temps r\u00e9el.<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <pee style=\"font-weight:700;\">\u2022 Gestion des devis : Transformez en 1 clic vos opportunit\u00e9s en devis, g\u00e9n\u00e9rez vos documents pdf selon des mod\u00e8les et cr\u00e9ez vos bons de commande quand c\u2019est gagn\u00e9.<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <pee style=\"font-weight:700;\">\u2022 Gestion des \u00e9v\u00e9nements : planifiez vos appels, rendez-vous, t\u00e2ches \u00e0 faire directement depuis le CRM, ils sont synchronis\u00e9s vers vos calendriers externes de type Outlook ou Gmail.<!-- [et_pb_line_break_holder] --><\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <pee style=\"font-weight:700;\">\u2022 Gestion des campagnes marketing : ciblez pr\u00e9cis\u00e9ment vos prospects et clients selon les crit\u00e8res que vous souhaitez, et programmez des campagnes marketing et d\u2019emailing.<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bbanchor1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#010177 0%|#0d021e 100%\u00a0\u00bb background_color_gradient_start=\u00a0\u00bb#010177&Prime; background_color_gradient_end=\u00a0\u00bb#0d021e\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Quels sont les objectifs d&rsquo;un CRM ?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/axelor.com\/wp-content\/uploads\/2021\/07\/module_crm.png\u00a0\u00bb alt=\u00a0\u00bbLe marketing num\u00e9rique &#8211; Client\u00a0\u00bb title_text=\u00a0\u00bbmodule_crm\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"color: #ffffff!important;\">L\u2019objectif d\u2019un CRM est de <b>faciliter la prospection, l\u2019acquisition et la fid\u00e9lisation des clients.<\/b> <\/p>\n<p style=\"color: #ffffff!important;\">En centralisant toutes les donn\u00e9es importantes relatives aux prospects et aux clients, l\u2019objectif d\u2019un syst\u00e8me CRM est d\u2019accompagner les entreprises dans la gestion de la relation client. <\/p>\n<p style=\"color: #ffffff!important;\">En analysant les donn\u00e9es clients, le CRM permet un meilleur ciblage pour optimiser les actions marketing et gagner en efficacit\u00e9.<\/p>\n<p style=\"color: #ffffff!important;\">Le CRM est un outil indispensable qui vous permet d\u2019automatiser le service \u00e0 la client\u00e8le, d\u2019augmenter votre rentabilit\u00e9 et votre volume de ventes.\n<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"color: #ffffff!important;\">Les \u00e9quipes commerciales gagnent alors un temps consid\u00e9rable et atteignent leurs objectifs plus rapidement. <\/p>\n<p style=\"color: #ffffff!important;\">Les CRM sont des logiciels qui pr\u00e9sentent de nombreux avantages pour les diff\u00e9rents services et pour booster les diff\u00e9rents projets de votre activit\u00e9.\n<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bbanchor3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb193deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(0,0,0,0) 0%|rgba(0,0,0,0) 100%\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>ERP vs CRM, lequel choisir ?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay: flex;||flex-direction: row;||align-items: center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_css_main_element=\u00a0\u00bb||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align:left;\">Avant de choisir un ERP ou un CRM, sachez que ce sont des <b>outils essentiels<\/b> qui vous permettront d\u2019<b>augmenter la rentabilit\u00e9 de votre organisation<\/b>. La question \u00e0 se poser est plut\u00f4t, quels sont les besoins et les priorit\u00e9s de votre entreprise ?<\/p>\n<p style=\"text-align:left;\">En effet, les deux syst\u00e8mes proposent des fonctionnalit\u00e9s et des objectifs distincts :<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"grid _2\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <pee style=\"text-align:center;font-size:20px\"><!-- [et_pb_line_break_holder] -->    <b>CRM<\/b><!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<ul><!-- [et_pb_line_break_holder] -->      <\/p>\n<li>Le CRM est un logiciel de gestion de la relation client (GRC). Par d\u00e9finition, le syst\u00e8me CRM se sp\u00e9cialise dans la gestion compl\u00e8te du cycle commercial.<\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<li>Le CRM est d\u00e9velopp\u00e9 autour de l\u2019axe de la gestion clients, ses fonctionnalit\u00e9s ne s\u2019\u00e9tendent pas au-del\u00e0 du cycle commercial.<\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/ul>\n<p><!-- [et_pb_line_break_holder] -->  <\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <pee style=\"text-align:center;font-size:20px\"><!-- [et_pb_line_break_holder] -->    <b>ERP<\/b><!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<ul><!-- [et_pb_line_break_holder] -->      <\/p>\n<li>Quant \u00e0 l\u2019ERP, il op\u00e8re dans un p\u00e9rim\u00e8tre bien plus large, l\u2019outil propose une gestion globale de l\u2019activit\u00e9 de l\u2019entreprise. En effet, il permet tout autant la gestion commerciale du cycle de vente et des clients, que la gestion des stocks, des produits, ou des ressources humaines, de la comptabilit\u00e9 pour optimiser les co\u00fbts. Les progiciels ont une couverture d\u2019activit\u00e9s plus large, moins sp\u00e9cifique, mais plus polyvalente.<\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<li>Les ERP donnent un suivi de la prospection commerciale et permettent de rattacher cela \u00e0 d\u2019autres activit\u00e9s et m\u00e9tiers de l\u2019entreprise, la gestion des ressources humaines, la production, etc\u2026<\/li>\n<p><!-- [et_pb_line_break_holder] -->    <\/ul>\n<p><!-- [et_pb_line_break_holder] -->  <\/article>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||20px||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay: flex;||flex-direction: row;||align-items: center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_padding=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bb||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">Alors que le CRM s\u2019adresse principalement aux commerciaux, au marketing et au service client, l\u2019ERP s\u2019adresse \u00e0 tous les services de l\u2019entreprise.<\/p>\n<p style=\"text-align: left;\">Malgr\u00e9 ces diff\u00e9rentes sp\u00e9cificit\u00e9s, les deux solutions tendent toutes deux vers le m\u00eame objectif : <b>accro\u00eetre la productivit\u00e9 de l\u2019entreprise<\/b> en proposant d\u2019automatiser les t\u00e2ches chronophages, et en centralisant les diff\u00e9rentes donn\u00e9es.<\/p>\n<p style=\"text-align: left;\">Si votre organisation a besoin de ces deux outils, vous pouvez faire le choix de vous tourner vers un <b>CRM int\u00e9gr\u00e9 \u00e0 un syst\u00e8me ERP<\/b>.<\/p>\n<p><a href=\"https:\/\/axelor.com\/fr\/quel-erp-choisir\/\"><span style=\"color: #3ecf8e;\"><strong>D\u00e9couvrir quel ERP choisir pour son entreprise<\/strong> \u2192<\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; module_id=\u00a0\u00bbanchor4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#fbfbff\u00a0\u00bb custom_padding=\u00a0\u00bb30px|0px|30px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text module_id=\u00a0\u00bbanchor4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>B\u00e9n\u00e9ficiez d\u2019un CRM int\u00e9gr\u00e9 \u00e0 votre ERP<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#fbfbff\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|0px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#32325d\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_3_font_size=\u00a0\u00bb18px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">Aujourd\u2019hui, beaucoup d\u2019entreprises consid\u00e8rent ces deux syst\u00e8mes comme <b>indispensables<\/b> et envisagent alors d\u2019int\u00e9grer les deux solutions.<\/p>\n<p style=\"text-align: left;\">Une question se pose alors :<\/p>\n<ul style=\"font-weight: 400; margin-left: 2%;\">\n<li>Est-il possible de faire communiquer les deux solutions entre elles ?<\/li>\n<\/ul>\n<p style=\"text-align: left;\">La r\u00e9ponse est <b>oui<\/b>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#fbfbff\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbalign-items: center;\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#32325d\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_3_font_size=\u00a0\u00bb18px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"texte-align: left;\">L\u2019int\u00e9r\u00eat de la plateforme Axelor est que vous b\u00e9n\u00e9ficiez d\u2019un <a href=\"https:\/\/axelor.com\/fr\/erp-personnalisable\/\">ERP personnalisable<\/a> incluant un CRM. En effet, la solution embarque un <a href=\"https:\/\/axelor.com\/fr\/crm\/\">CRM Open Source<\/a> qui <b>s\u2019int\u00e8gre nativement avec l\u2019ensemble des autres modules<\/b>. Vous pouvez ainsi construire un cycle commercial complet, depuis la prospection, jusqu\u2019\u00e0 la facture, en passant par les devis.<\/p>\n<p style=\"texte-align: left;\">L\u2019interop\u00e9rabilit\u00e9 entre ces deux solutions est puissante, vous permettant une vue plus compl\u00e8te et coh\u00e9rente de l\u2019activit\u00e9 de l\u2019entreprise ainsi qu\u2019un gain de temps consid\u00e9rable. Nul besoin de devoir dupliquer les informations entre deux syst\u00e8mes diff\u00e9rents, les donn\u00e9es seront transmises ais\u00e9ment entre le CRM et l\u2019ERP.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb7px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<a href=\"https:\/\/axelor.com\/fr\/implementation-erp\/\" class=\"second-link\"><span>Les 10 \u00e9tapes d\u2019impl\u00e9mentation d\u2019un ERP<\/span><i class=\"material-icons-two-tone\">keyboard_return<\/i><\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/axelor.com\/wp-content\/uploads\/2022\/11\/crm_transparent.png\u00a0\u00bb alt=\u00a0\u00bbConcevoir &#8211; Texte\u00a0\u00bb title_text=\u00a0\u00bbcrm_transparent\u00a0\u00bb src_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,2_3&Prime; module_class=\u00a0\u00bbver-center invert\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#fbfbff\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1260px\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbalign-items: center;\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/axelor.com\/wp-content\/uploads\/2022\/11\/erp.png\u00a0\u00bb alt=\u00a0\u00bbProgiciel de Gestion Int\u00e9gr\u00e9 &#8211; Logiciel\u00a0\u00bb title_text=\u00a0\u00bberp\u00a0\u00bb src_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#32325d\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_3_font_size=\u00a0\u00bb18px\u00a0\u00bb background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb custom_margin=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"texte-align: left;\">En conclusion, malgr\u00e9 leurs diff\u00e9rences, les syst\u00e8mes <b>ERP et le CRM fonctionnent tr\u00e8s bien ensemble<\/b>. Le CRM repr\u00e9sente un compl\u00e9ment parfait \u00e0 l\u2019ERP. Ils vous permettent de booster votre business en augmentant votre productivit\u00e9 bien que chacun le fasse \u00e0 sa mani\u00e8re avec ses sp\u00e9cificit\u00e9s.<\/p>\n<p style=\"texte-align: left;\">Axelor vous propose une solution <b>Full web<\/b> disponible en mode <a href=\"https:\/\/axelor.com\/fr\/erp-cloud\/\">ERP Cloud<\/a> ou On premise.<\/p>\n<p style=\"texte-align: left;\">Puissant, \u00e9volutif et facilement personnalisable, l\u2019<a href=\"https:\/\/axelor.com\/fr\/erp\/\">ERP Open Source<\/a> Axelor est compos\u00e9 de plus d\u2019une trentaine d\u2019applications m\u00e9tiers int\u00e9gr\u00e9es et offre \u00e0 votre entreprise de nombreux avantages consid\u00e9rables.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb7px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<a href=\"https:\/\/axelor.com\/fr\/cahier-des-charges-erp\/\" class=\"second-link\"><span>Apprenez \u00e0 r\u00e9diger efficacement un cahier des charges ERP<\/span><i class=\"material-icons-two-tone\">keyboard_return<\/i><\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Axelor > Guide ERP > ERP vs CRM : Quelle diff\u00e9rence entre un logiciel ERP et CRM ?ERP vs CRMERP vs CRM : Quelle diff\u00e9rence entre un logiciel ERP et CRM ?Lorsque l\u2019on s\u2019int\u00e9resse aux diff\u00e9rentes options de logiciels de gestion d\u2019entreprise, il peut \u00eatre complexe de savoir vers quel outil notre choix va se tourner. Il est important de comprendre les diff\u00e9rentes sp\u00e9cificit\u00e9s de ces diff\u00e9rents [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-351645","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ERP vs CRM : Quelle diff\u00e9rence entre un logiciel ERP et CRM ?<\/title>\n<meta name=\"description\" content=\"Axelor vous permet de comprendre la diff\u00e9rence entre un logiciel ERP et CRM : fonctionnalit\u00e9s, objectifs et avantages de ces solutions de gestion !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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