{"id":378198,"date":"2024-12-02T10:10:22","date_gmt":"2024-12-02T09:10:22","guid":{"rendered":"https:\/\/axelor.com\/?page_id=378198"},"modified":"2024-12-02T10:51:46","modified_gmt":"2024-12-02T09:51:46","slug":"avantage-crm","status":"publish","type":"page","link":"https:\/\/axelor.com\/fr\/avantage-crm\/","title":{"rendered":"10 avantages d’un CRM pour ma\u00eetriser sa relation client"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”20deg” background_color_gradient_stops=”#0d021e 0%|#010177 100%” background_color_gradient_start=”#0d021e” background_color_gradient_end=”#010177″ background_image=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/12\/equipe-au-travail.png” background_position=”bottom_center” background_repeat=”repeat” custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” title_text=”\u00e9quipe-au-travail” sticky_enabled=”0″][et_pb_row disabled_on=”on|on|off” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”||0px||false|false” custom_css_free_form=”selector p{|| color:#ffffff;||}” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_code _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Axelor<\/a> ><\/pee> Guide ERP<\/a> ><\/pee> 10 avantages d’un CRM pour ma\u00eetriser sa relation client<\/pee><\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1380px” custom_margin=”0px||0px||true|false” custom_padding=”100px|0px|100px|0px|true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text module_class=”back-title” _builder_version=”4.23.1″ _module_preset=”default” header_font_size=”16px” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Avantages CRM<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_text_color=”#FFFFFF” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

10 avantages d’un CRM pour ma\u00eetriser sa relation client<\/h1>\n

[\/et_pb_text][et_pb_code _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”30px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Demandez votre d\u00e9monstration<\/a><\/div>\n

[\/et_pb_code][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”light-gray-bg” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”90%” max_width=”1380px” custom_padding=”0px||0px||false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font_size=”42px” custom_margin=”||2px|||” custom_padding=”5px||5px||true|” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Sommaire<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_margin=”20px||||false|false” custom_padding=”0px||0px||true|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text module_class=”summary-link” _builder_version=”4.23.1″ _module_preset=”default” link_font_size=”16px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Qu\u2019est-ce qu\u2019un CRM\u2009en relation client ?east<\/i><\/a>
\nQuelles sont les diff\u00e9rentes fonctionnalit\u00e9s d\u2019un CRM ?east<\/i><\/a>
\n10 avantages cl\u00e9s d\u2019adopter un CRM pour votre faciliter votre relation clienteast<\/i><\/a>
\nD\u00e9couvrez une nouvelle approche de la relation client avec le CRM Axeloreast<\/i><\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ background_enable_color=”off” custom_padding=”|0px||0px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row module_id=”anchor1″ module_class=”ver-center invert” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”||0px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”||29px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Qu\u2019est-ce qu\u2019un CRM\u2009en relation client ?<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#3ECF8E” divider_weight=”2px” _builder_version=”4.23.1″ _module_preset=”default” max_width=”50px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ module_class=”ver-center ” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Un CRM<\/strong> ou Customer Relationship Management<\/strong> (Gestion de la Relation Client en fran\u00e7ais), repr\u00e9sente une approche strat\u00e9gique et technologique visant \u00e0 comprendre, \u00e0 g\u00e9rer et \u00e0 optimiser les \u00e9changes avec les clients.<\/p>\n

Il s’agit d’une solution qui implique la centralisation des donn\u00e9es clients<\/strong>, le pilotage du cycle de vie client<\/strong>, l’automatisation des processus<\/strong>, la personnalisation des interactions<\/strong>, l’analyse des donn\u00e9es<\/strong> et bien d’autres aspects.<\/p>\n

Les syst\u00e8mes CRM, souvent mis en \u0153uvre \u00e0 l’aide de logiciels sp\u00e9cialis\u00e9s, fournissent une plateforme centralis\u00e9e pour am\u00e9liorer l’efficacit\u00e9 op\u00e9rationnelle, renforcer les relations avec les clients et favoriser la croissance<\/strong> durable des entreprises.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/12\/formation-bpm.png” alt=”Femme qui consulte des statistiques” title_text=”formation-bpm” _builder_version=”4.23.1″ _module_preset=”default” max_width=”300px” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”light-gray-bg” _builder_version=”4.23.1″ background_enable_color=”off” custom_padding=”|0px||0px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row module_id=”anchor2″ module_class=”ver-center invert” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”||29px|||” hover_enabled=”0″ header_2_font_size_tablet=”36px” header_2_font_size_phone=”33px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Quelles sont les diff\u00e9rentes fonctionnalit\u00e9s d\u2019un CRM ?<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#3ECF8E” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” max_width=”50px” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”ver-center invert” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”10px||||false|false” hover_enabled=”0″ global_colors_info=”{}” column_structure=”2_5,3_5″ theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/10\/3685116-ai.png” alt=”Femme qui consulte des statistiques” title_text=”3685116-ai” _builder_version=”4.23.1″ _module_preset=”default” max_width=”300px” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Un syst\u00e8me CRM est une plateforme multifonctionnelle<\/strong>. Parmi ses diverses fonctionnalit\u00e9s, la gestion des contacts occupe une place centrale, permettant de stocker et organiser des informations d\u00e9taill\u00e9es sur les clients, y compris l’historique des communications.<\/p>\n

Le logiciel facilite \u00e9galement la gestion des leads<\/strong>, en simplifiant la capture, la qualification et le suivi des opportunit\u00e9s commerciales. Dans le domaine des ventes, il propose des fonctionnalit\u00e9s permettant le suivi du proc\u00e9d\u00e9 de vente, la supervision des opportunit\u00e9s, la pr\u00e9vision des ventes et l’analyse des performances commerciales.<\/p>\n

Une autre composante essentielle<\/strong> de l\u2019outil est son r\u00f4le dans l’automatisation du marketing<\/strong>. Il facilite la planification, l’ex\u00e9cution et le suivi des campagnes marketing, ainsi que la gestion des prospects. Le CRM assure le pilotage des demandes de support, le suivi des probl\u00e8mes, la g\u00e9rance des tickets et la prestation d’une assistance client efficace.<\/p>\n

Les capacit\u00e9s analytiques<\/strong> permettent l’extraction d’insights pr\u00e9cieux \u00e0 partir des donn\u00e9es clients, offrant ainsi un soutien essentiel pour des choix strat\u00e9giques avis\u00e9s. De plus, l’automatisation des processus contribue \u00e0 la rationalisation des t\u00e2ches r\u00e9p\u00e9titives<\/strong>, am\u00e9liorant ainsi l’efficacit\u00e9 op\u00e9rationnelle.<\/p>\n

Enfin, en favorisant la collaboration interne, la plateforme facilite la communication<\/strong> entre l\u2019\u00e9quipe commerciale, le marketing et le service client.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ background_enable_color=”off” custom_padding=”|0px||0px|false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row module_id=”anchor3″ module_class=”ver-center” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”||29px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

10 avantages cl\u00e9s d\u2019adopter un CRM pour votre faciliter votre relation client<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#3ECF8E” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” max_width=”50px” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”ver-center light-gray-bg invert” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”30px|30px|30px|30px|true|true” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ border_radii=”on|5px|5px|5px|5px” custom_margin=”||10px||false|false”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/06\/Programmer-amico-3.png” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ max_width=”350px” module_alignment=”center” alt=”Homme qui d\u00e9couvre une application web”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”||29px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

\u2022<\/span> Centralisation des donn\u00e9es clients<\/h3>\n

La centralisation des donn\u00e9es constitue l’un des avantages majeurs de l’adoption d’un CRM. En regroupant toutes les informations pertinentes au sein d’une plateforme unifi\u00e9e, cet outil fournit une vue compl\u00e8te et en temps r\u00e9el sur chaque client. Les d\u00e9tails tels que les coordonn\u00e9es, les \u00e9changes pr\u00e9c\u00e9dents et les pr\u00e9f\u00e9rences sp\u00e9cifiques sont accessibles en un seul endroit.<\/p>\n

Cette centralisation permet \u00e0 l\u2019\u00e9quipe de vente de disposer d’une source fiable et compl\u00e8te d’informations. Ainsi, lorsqu’un client interagit avec l’entreprise, chaque d\u00e9partement peut acc\u00e9der aux donn\u00e9es n\u00e9cessaires pour personnaliser les interactions<\/strong>, r\u00e9pondre efficacement \u00e0 ses besoins et m\u00eame anticiper ses attentes.<\/p>\n

Cela contribue non seulement \u00e0 fid\u00e9liser les clients<\/strong> existants en r\u00e9pondant de mani\u00e8re proactive \u00e0 leurs besoins, mais aussi \u00e0 g\u00e9n\u00e9rer de nouvelles opportunit\u00e9s commerciales en identifiant des pistes d’am\u00e9lioration bas\u00e9es sur une compr\u00e9hension approfondie du comportement client.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”ver-center light-gray-bg invert” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”30px|30px|30px|30px|true|true” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ border_radii=”on|5px|5px|5px|5px” custom_margin=”||10px||false|false”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/12\/femme-qui-prend-des-notes.png” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ max_width=”350px” module_alignment=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”||29px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

\u2022<\/span> Une meilleure compr\u00e9hension des besoins clients<\/h3>\n

L’am\u00e9lioration significative de la compr\u00e9hension des besoins<\/strong> est un autre avantage essentiel. Comme nous le pr\u00e9cisions dans la partie pr\u00e9c\u00e9dente, en centralisant les donn\u00e9es, l\u2019outil offre une visibilit\u00e9 sur les communications pass\u00e9es, les pr\u00e9f\u00e9rences individuelles et les comportements d’achat de chaque client.<\/p>\n

Cette compr\u00e9hension approfondie permet de r\u00e9agir de mani\u00e8re plus proactive et pertinente<\/strong> aux besoins sp\u00e9cifiques de vos clients. En ayant acc\u00e8s \u00e0 un historique complet des \u00e9changes, les professionnels peuvent anticiper les demandes futures, personnaliser les offres et ainsi renforcer la satisfaction client.<\/p>\n

De plus, cette meilleure compr\u00e9hension des besoins clients facilite l’identification de tendances<\/strong> et de mod\u00e8les dans le comportement d’achat<\/strong>. Les entreprises peuvent ainsi ajuster leurs strat\u00e9gies commerciales et marketing de mani\u00e8re plus pr\u00e9cise, am\u00e9liorant ainsi leur r\u00e9activit\u00e9 aux \u00e9volutions du march\u00e9 et renfor\u00e7ant leur position concurrentielle.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”ver-center light-gray-bg invert” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”30px|30px|30px|30px|true|true” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ border_radii=”on|5px|5px|5px|5px” custom_margin=”||10px||false|false”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/07\/Work-chat-amico-1.png” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ max_width=”350px” module_alignment=”center” alt=”Discussion entre coll\u00e8gues”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”||29px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

\u2022<\/span> Am\u00e9lioration de la communication<\/h3>\n

L’am\u00e9lioration de la communication est \u00e9galement un pilier fondamental<\/strong>. En centralisant les donn\u00e9es et en fournissant un acc\u00e8s partag\u00e9 aux informations clients, cet outil favorise une communication interne plus fluide au sein de l’entreprise.<\/p>\n

Les utilisateurs peuvent collaborer de mani\u00e8re plus efficace<\/strong>, en \u00e9changeant des informations cruciales sur les clients. Cette coordination \u00e9vite les malentendus et garantit que toutes les parties prenantes sont sur la m\u00eame longueur d’onde quant aux besoins et aux attentes des clients.<\/p>\n

La possibilit\u00e9 de partager des donn\u00e9es en temps r\u00e9el contribue aussi \u00e0 une r\u00e9activit\u00e9 importante<\/strong> face aux demandes et aux opportunit\u00e9s \u00e9mergentes. Les \u00e9quipes peuvent ajuster rapidement leurs strat\u00e9gies en fonction des informations les plus r\u00e9centes.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”ver-center light-gray-bg invert” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”30px|30px|30px|30px|true|true” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ border_radii=”on|5px|5px|5px|5px” custom_margin=”||10px||false|false”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/06\/Process-pana-1.png” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ max_width=”350px” module_alignment=”center” alt=”Process”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”||29px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

\u2022<\/span> Automatisation des t\u00e2ches r\u00e9p\u00e9titives<\/h3>\n

En int\u00e9grant des process automatis\u00e9s<\/strong>, le logiciel lib\u00e8re les collaborateurs de la charge de travail manuellement intensive, permettant ainsi de consacrer davantage de temps aux interactions strat\u00e9giques avec les clients.<\/p>\n

Les t\u00e2ches telles que la collecte de donn\u00e9es, l’envoi de communications standardis\u00e9es, le suivi des prospects et la coordination des ventes peuvent \u00eatre automatis\u00e9es. Cela non seulement acc\u00e9l\u00e8re le rythme op\u00e9rationnel<\/strong>, mais minimise \u00e9galement les risques d’erreurs humaines, assurant ainsi la pr\u00e9cision des actions men\u00e9es.<\/p>\n

L’automatisation contribue \u00e9galement \u00e0 l’am\u00e9lioration de l’efficacit\u00e9 globale des workflows<\/a><\/strong> de l\u2019entreprise, en favorisant une ex\u00e9cution rapide des t\u00e2ches courantes. Ceci permet aux collaborateurs de se concentrer sur des t\u00e2ches \u00e0 plus forte valeur ajout\u00e9e.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”ver-center light-gray-bg invert” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”30px|30px|30px|30px|true|true” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ border_radii=”on|5px|5px|5px|5px” custom_margin=”||10px||false|false”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/08\/gestion-de-stock.png” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ max_width=”350px” module_alignment=”center” title_text=”gestion de stock” alt=”gestion de stock”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”||29px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

\u2022<\/span> Une optimisation des ventes<\/h3>\n

Gr\u00e2ce \u00e0 ses fonctionnalit\u00e9s sp\u00e9cifiques d\u00e9di\u00e9es \u00e0 la gestion des ventes, cet outil pr\u00e9sente une vision claire du processus de vente<\/strong>, des opportunit\u00e9s et des performances commerciales.<\/p>\n

En facilitant le suivi des opportunit\u00e9s, les utilisateurs peuvent identifier rapidement les prospects les plus prometteurs, suivre leur progression et anticiper les \u00e9tapes suivantes du process de vente.<\/p>\n

La fonction de pr\u00e9vision des ventes offre une visibilit\u00e9 sur les performances \u00e0 venir, aidant ainsi les collaborateurs \u00e0 \u00e9tablir des objectifs r\u00e9alistes<\/strong> et \u00e0 ajuster leurs strat\u00e9gies en cons\u00e9quence. Cela contribue \u00e0 une planification plus efficace des ressources et \u00e0 une prise de d\u00e9cision inform\u00e9e.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”ver-center light-gray-bg invert” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”30px|30px|30px|30px|true|true” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ border_radii=”on|5px|5px|5px|5px” custom_margin=”||10px||false|false”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2024\/02\/formation1.png” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ max_width=”350px” module_alignment=”center” title_text=”formation1″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”||29px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

\u2022<\/span> Le suivi d’activit\u00e9 (dashboard, analytics et reporting)<\/h3>\n

Le suivi d’activit\u00e9 et l’analyse des performances, notamment \u00e0 travers l’utilisation de tableaux de bord, d’outils analytiques et de rapports, repr\u00e9sentent un \u00e9l\u00e9ment cl\u00e9 dans la gestion de la relation client.<\/p>\n

Les tableaux de bord<\/strong> fournissent une vue instantan\u00e9e des activit\u00e9s en cours, des indicateurs cl\u00e9s de performance (KPI) et des donn\u00e9es clients essentielles. Cela permet aux responsables et aux \u00e9quipes de suivre la performance en temps r\u00e9el.<\/p>\n

Les outils analytiques<\/strong> int\u00e9gr\u00e9s dans un CRM permettent une exploration plus approfondie des donn\u00e9es. Les utilisateurs peuvent analyser les tendances du march\u00e9, le comportement des clients et l’efficacit\u00e9 des campagnes marketing. L\u2019avantage est que cela fournit une base solide pour ajuster les strat\u00e9gies en fonction des r\u00e9sultats.<\/p>\n

Les rapports<\/strong> personnalisables proposent une flexibilit\u00e9 pour g\u00e9n\u00e9rer des analyses sp\u00e9cifiques \u00e0 chaque entreprise.<\/p>\n

Le suivi d’activit\u00e9 via un CRM est un atout inestimable<\/strong> pour la prise de d\u00e9cision strat\u00e9gique. Ils permettent aux entreprises de rester agiles<\/strong> et d’optimiser continuellement leurs performances dans le pilotage de la relation client.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”ver-center light-gray-bg invert” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”30px|30px|30px|30px|true|true” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ border_radii=”on|5px|5px|5px|5px” custom_margin=”||10px||false|false”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2024\/01\/business-intelligence.png” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ max_width=”350px” module_alignment=”center” title_text=”business-intelligence”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”||29px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

\u2022<\/span> Gestion efficace des leads<\/h3>\n

Avec ses fonctionnalit\u00e9s d\u00e9di\u00e9es \u00e0 la gestion des leads, l\u2019outil propose une m\u00e9thode organis\u00e9e pour transformer les prospects en opportunit\u00e9s commerciales<\/strong>.<\/p>\n

L\u2019outil permet une acquisition rapide et pr\u00e9cise des leads<\/strong>, centralisant les informations d\u00e8s le point d’origine. Cette centralisation \u00e9limine les risques de perte d’informations critiques et garantit que chaque lead soit suivi de mani\u00e8re coh\u00e9rente tout au long du protocole de conversion.<\/p>\n

L\u2019\u00e9quipe commerciale peut qualifier les leads<\/strong> plus efficacement en utilisant des crit\u00e8res pr\u00e9d\u00e9finis, ce qui permet de prioriser les efforts sur les prospects les plus qualifi\u00e9s.<\/p>\n

Le suivi automatis\u00e9 des leads permet \u00e9galement de maintenir un engagement constant. Les collaborateurs peuvent planifier des actions automatis\u00e9es, telles que l’envoi de mails personnalis\u00e9s, renfor\u00e7ant ainsi les chances de conversion<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”ver-center light-gray-bg invert” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”30px|30px|30px|30px|true|true” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ border_radii=”on|5px|5px|5px|5px” custom_margin=”||10px||false|false”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/07\/Work-chat-amico-5.png” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ max_width=”350px” module_alignment=”center” alt=”multifonctions”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”||29px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

\u2022<\/span> Meilleure r\u00e9tention client<\/h3>\n

En utilisant des donn\u00e9es centralis\u00e9es et des informations d\u00e9taill\u00e9es sur chaque client, le logiciel permet aux entreprises de d\u00e9velopper des strat\u00e9gies de fid\u00e9lisation plus efficaces<\/strong>.<\/p>\n

En comprenant les besoins et les pr\u00e9f\u00e9rences sp\u00e9cifiques de chaque client, les \u00e9quipes peuvent personnaliser leurs \u00e9changes, offrir des produits ou services adapt\u00e9s. Cette approche personnalis\u00e9e renforce le lien \u00e9motionnel<\/strong> entre l’entreprise et le client, favorisant ainsi la fid\u00e9lit\u00e9 \u00e0 long terme.<\/p>\n

Le suivi automatis\u00e9 des communications et des \u00e9ch\u00e9ances permet de rester proactif dans le pilotage des relations clients. Les entreprises peuvent envoyer des rappels personnalis\u00e9s, des offres sp\u00e9ciales ou des informations pertinentes, renfor\u00e7ant ainsi l’engagement continu du client<\/strong>.<\/p>\n

Les outils analytiques du logiciel permettent \u00e9galement de d\u00e9tecter les signaux de risque de d\u00e9sengagement<\/strong>. En identifiant les tendances telles que la baisse d’activit\u00e9 ou les retours n\u00e9gatifs, les utilisateurs peuvent intervenir rapidement pour r\u00e9soudre les probl\u00e8mes potentiels.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”ver-center light-gray-bg invert” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”30px|30px|30px|30px|true|true” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ border_radii=”on|5px|5px|5px|5px” custom_margin=”||10px||false|false”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/10\/6155807-ai.png” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ max_width=”350px” module_alignment=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”||29px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

\u2022<\/span> Suivi du cycle de vie client<\/h3>\n

Le d\u00e9roulement de suivi du cycle de vie client<\/strong>, du premier contact \u00e0 la fid\u00e9lisation, est facilit\u00e9 gr\u00e2ce \u00e0 la centralisation des donn\u00e9es et \u00e0 la tra\u00e7abilit\u00e9 des interactions tout au long du parcours client.<\/p>\n

Au stade de la prospection, le CRM permet de capturer et de qualifier les leads de mani\u00e8re syst\u00e9matique, fournissant ainsi une base solide pour l’identification des opportunit\u00e9s commerciales.<\/p>\n

Une fois converti en client, l\u2019outil continue d’enregistrer chaque interaction, achat et demande de support. Cela permet de fournir un service adapt\u00e9 \u00e0 chaque \u00e9tape du cycle.<\/p>\n

En r\u00e9sum\u00e9, le suivi du cycle de vie client avec un CRM propose une visibilit\u00e9 et une gestion continues depuis la prospection jusqu’\u00e0 la fid\u00e9lisation.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”ver-center light-gray-bg invert” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”30px|30px|30px|30px|true|true” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ border_radii=”on|5px|5px|5px|5px” custom_margin=”||10px||false|false”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/06\/Rising-cuate-1.png” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ max_width=”350px” module_alignment=”center” alt=”Booster ses performances”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”||29px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

\u2022<\/span> Adaptation aux \u00e9volutions du march\u00e9<\/h3>\n

En capturant et en analysant en temps r\u00e9el les donn\u00e9es clients, les entreprises peuvent alors rester agiles et r\u00e9actives face aux changements dans leur environnement commercial.<\/p>\n

Les fonctionnalit\u00e9s analytiques permettent de d\u00e9tecter rapidement les tendances \u00e9mergentes, les changements de comportement des consommateurs et les nouvelles opportunit\u00e9s sur le march\u00e9.<\/p>\n

La segmentation avanc\u00e9e des clients permet de personnaliser les approches envers diff\u00e9rents segments de march\u00e9. Cela garantit que les entreprises sont capables de r\u00e9pondre sp\u00e9cifiquement aux besoins changeants de chaque groupe de clients, renfor\u00e7ant ainsi leur position concurrentielle.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”light-gray-bg” _builder_version=”4.23.1″ background_enable_color=”off” custom_padding=”|0px|30px|0px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row module_id=”anchor4″ module_class=”ver-center” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” column_structure=”3_5,2_5″ theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”36px” custom_margin=”||30px||false|false” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

D\u00e9couvrez une nouvelle approche de la relation client avec le CRM Axelor<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#3ECF8E” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” max_width=”50px” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Avec le logiciel CRM Open Source<\/a> et Low Code Axelor, toutes les fonctionnalit\u00e9s sont int\u00e9gr\u00e9es dans un seul logiciel pour g\u00e9rer la prospection, les ventes et le marketing.<\/p>\n

Gr\u00e2ce \u00e0 la plateforme Low Code\/No Code<\/a> Axelor, personnalisez compl\u00e8tement vos processus commerciaux et marketing, ainsi que toutes vos fiches et automatisez vos actions. Vous pouvez ainsi adapter le CRM \u00e0 tous vos besoins, m\u00eame les plus sp\u00e9cifiques.<\/p>\n

Le BPM (Business Process Management)<\/a> int\u00e9gr\u00e9 vous permet de cr\u00e9er de nouveaux workflows ou de modifier ceux existants graphiquement, sans n\u00e9cessiter de code.<\/p>\n

Vous souhaitez ajouter de nouveaux champs sur les fiches clients ou les pistes ? Le Studio<\/a> vous permet de les ajouter simplement avec des glisser-d\u00e9poser.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2024\/01\/erp-axelor.png” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ max_width=”350px” module_alignment=”center” title_text=”erp axelor”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”form” _builder_version=”4.23.1″ _module_preset=”default” background_color_gradient_direction=”200deg” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1380px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”1.8em” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

D\u00e9couvrez comment notre ERP peut vous aider \u00e0 am\u00e9liorer la performance de votre entreprise<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Un expert vous contactera rapidement pour \u00e9changer sur votre projet.<\/p>\n

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