[et_pb_section fb_built=”1″ module_class=”dark” _builder_version=”4.16″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”20deg” background_color_gradient_stops=”#0d021e 0%|#010177 100%” background_color_gradient_start=”#0d021e” background_color_gradient_end=”#010177″ background_image=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/09\/homme-qui-utilise-son-ordinateur-1.png” background_repeat=”repeat” custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1380px” custom_margin=”0px||0px||true|false” custom_padding=”100px|0px|100px|0px|true|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”back-title” _builder_version=”4.16″ _module_preset=”default” header_font_size=”16px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n
Logiciel de Marketing Int\u00e9gr\u00e9<\/p>\n
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[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=”ver-center ” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1380px” custom_margin=”50px||50px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”back-title icone” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n
autorenew<\/i>Optimisation marketing<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Gr\u00e2ce \u00e0 la puissance de notre application Open Source<\/strong>, vous pouvez automatiser de nombreuses t\u00e2ches, vous permettant ainsi de vous concentrer sur la relation client. Que ce soit pour la segmentation, la fid\u00e9lisation ou l’augmentation de votre notori\u00e9t\u00e9, Axelor est con\u00e7u pour maximiser votre impact marketing.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/12\/collaborareurs.jpg” alt=”cible” title_text=”collaborareurs” _builder_version=”4.23.1″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|phone” custom_css_before=”background:var(–prim-25);||\tcontent: %22%22;||\theight: 40%;||\tposition: absolute;||border-radius:10px;||\twidth: 60%;||\tz-index: -1;||right: -5%;||\tbottom: -5%;” custom_css_after=”background:var(–prim-25);||\tcontent: %22%22;||\theight: 40%;||\tposition: absolute;||border-radius:10px;||\twidth: 35%;||\tz-index: -1;|| left: -10%;||\ttop: -5%;” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”ver-center invert” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1380px” custom_margin=”50px||50px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/10\/groupe-gens-affaires-travaillant-au-bureau-1.jpg” alt=”groupe de personnes au travail” title_text=”bpm_transparent” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”50px||||false|false” custom_margin_last_edited=”on|phone” custom_css_before=”background:var(–prim-25);||\tcontent: %22%22;||\theight: 40%;||\tposition: absolute;||border-radius:10px;||\twidth: 80%;||\tz-index: -1;||left: -6%;||\tbottom: -10%;” custom_css_after=”background:var(–prim-25);||\tcontent: %22%22;||\theight: 30%;||\tposition: absolute;||border-radius:10px;||\twidth: 20%;||\tz-index: -1;|| right: -2%;||\ttop: -10%;” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”back-title icone” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n manage_search<\/i>Projets marketing<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||30px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Avec Axelor, il est facile de g\u00e9rer vos campagnes marketing. Vous pouvez puiser directement dans votre base de donn\u00e9es de prospects, clients et pistes pour mettre en place des campagnes efficaces. Programmez vos campagnes, planifiez les \u00e9v\u00e9nements associ\u00e9s et suivez l’\u00e9volution de vos actions marketing \u00e0 partir d’un seul endroit.<\/p>\n Vous pouvez aussi visualiser imm\u00e9diatement l’origine d’un prospect et l’efficacit\u00e9 de vos campagnes. De plus, Axelor conserve un historique de toutes vos campagnes. Ainsi, \u00e0 partir des fiches clients et prospects, vous avez acc\u00e8s \u00e0 la liste de toutes les campagnes marketing les concernant.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”ver-center ” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1380px” custom_margin=”50px||50px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”back-title icone” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n ads_click<\/i>Ciblage<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Axelor vous permet de filtrer les donn\u00e9es de votre base clients et prospects pour cibler pr\u00e9cis\u00e9ment votre audience. Vous pouvez segmenter judicieusement votre base de prospection et votre client\u00e8le en choisissant vos cibles en fonction de nombreux crit\u00e8res : secteur d’activit\u00e9, chiffre d’affaires, localisation g\u00e9ographique, fonction, etc.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/12\/equipe-au-travail.jpg” alt=”\u00e9quipe au travail” title_text=”interface-ergonomique” _builder_version=”4.23.1″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|phone” custom_css_before=”background:var(–prim-25);||\tcontent: %22%22;||\theight: 40%;||\tposition: absolute;||border-radius:10px;||\twidth: 60%;||\tz-index: -1;||right: -5%;||\tbottom: -5%;” custom_css_after=”background:var(–prim-25);||\tcontent: %22%22;||\theight: 40%;||\tposition: absolute;||border-radius:10px;||\twidth: 35%;||\tz-index: -1;|| left: -10%;||\ttop: -5%;” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”light-gray-bg” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=”ver-center invert” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1380px” custom_margin=”50px||50px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/09\/homme-sur-son-telephone.jpg” alt=”homme sur son t\u00e9l\u00e9phone” title_text=”outil-connecte” _builder_version=”4.23.1″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”50px||||false|false” custom_margin_last_edited=”on|phone” custom_css_before=”background:var(–neutral);||\tcontent: %22%22;||\theight: 40%;||\tposition: absolute;||border-radius:10px;||\twidth: 80%;||\tz-index: -1;||left: -6%;||\tbottom: -10%;” custom_css_after=”background:var(–neutral);||\tcontent: %22%22;||\theight: 30%;||\tposition: absolute;||border-radius:10px;||\twidth: 20%;||\tz-index: -1;|| right: -2%;||\ttop: -10%;” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”back-title icone” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n mark_email_unread<\/i>Emailing<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Cr\u00e9ez et personnalisez vos mod\u00e8les d’e-mails directement depuis l’application, ou importez vos mod\u00e8les existants. Axelor vous permet de d\u00e9finir la cible de vos e-mailings en cr\u00e9ant des listes de destinataires gr\u00e2ce \u00e0 ses nombreux filtres.<\/p>\n Ensuite, envoyez vos e-mailings directement depuis l’application via votre logiciel de routage pr\u00e9f\u00e9r\u00e9, comme avec le connecteur Brevo. Ce dernier vous permet d’envoyer des e-mailings marketing en masse, tout en assurant un suivi pr\u00e9cis de vos campagnes.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”ver-center invert” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1380px” custom_margin=”50px||0px||false|false” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”back-title icone” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n link<\/i>Connectivit\u00e9<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_font_size=”2.25em” custom_margin=”||-1px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ make_equal=”on” module_class=”ver-center” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_margin=”20px||50px||false|false” custom_padding=”0px|||||” custom_css_main_element=”gap:10px” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Axelor facilite \u00e9galement la synchronisation de vos templates d’e-mailing, ce qui vous permet de maintenir une coh\u00e9rence dans vos communications marketing.<\/p>\n De plus, gr\u00e2ce \u00e0 Axelor Connect, le logiciel est con\u00e7u pour se connecter facilement avec vos outils marketing comme Mailchimp ou Mailjet, ce qui am\u00e9liore encore plus l’efficacit\u00e9 de vos campagnes. Axelor Connect est un module d’automatisation qui permet de connecter des applications et des services entre eux. Il permet d’automatiser les t\u00e2ches et les processus, m\u00eame s’ils sont complexes et comportent plusieurs applications diff\u00e9rentes.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/10\/femme-qui-utilise-sa-tablette1.jpg” alt=”femme qui utilise sa tablette” title_text=”femme-qui-utilise-sa-tablette1″ _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|phone” custom_css_before=”background:var(–neutral);||\tcontent: %22%22;||\theight: 40%;||\tposition: absolute;||border-radius:10px;||\twidth: 80%;||\tz-index: -1;||left: -6%;||\tbottom: -10%;” custom_css_after=”background:var(–neutral);||\tcontent: %22%22;||\theight: 30%;||\tposition: absolute;||border-radius:10px;||\twidth: 20%;||\tz-index: -1;|| right: -2%;||\ttop: -10%;” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ make_equal=”on” module_class=”ver-center invert” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”1380px” custom_margin=”20px||50px||false|false” custom_padding=”0px|||||” custom_css_main_element=”gap:10px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/axelor.com\/wp-content\/uploads\/2023\/12\/groupe-de-collaborateurs.jpg” alt=”femme qui utilise sa tablette” title_text=”femme-qui-utilise-sa-tablette1″ _builder_version=”4.23.1″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|phone” custom_css_before=”background:var(–neutral);||\tcontent: %22%22;||\theight: 40%;||\tposition: absolute;||border-radius:10px;||\twidth: 80%;||\tz-index: -1;||left: -6%;||\tbottom: -10%;” custom_css_after=”background:var(–neutral);||\tcontent: %22%22;||\theight: 30%;||\tposition: absolute;||border-radius:10px;||\twidth: 20%;||\tz-index: -1;|| right: -2%;||\ttop: -10%;” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Il permet de cr\u00e9er des sc\u00e9narios. Un sc\u00e9nario est un ensemble d’\u00e9tapes qui sont ex\u00e9cut\u00e9es pour automatiser une t\u00e2che ou un processus. Chaque \u00e9tape est une action. Une fois que vous avez \u00e9labor\u00e9 un sc\u00e9nario, vous d\u00e9tenez la possibilit\u00e9 de le d\u00e9clencher manuellement \u00e0 la demande, ou de le configurer de mani\u00e8re \u00e0 ce qu’il s’ex\u00e9cute de fa\u00e7on autonome, \u00e0 intervalles r\u00e9guliers ou en r\u00e9ponse \u00e0 des \u00e9v\u00e9nements sp\u00e9cifiques.<\/p>\n Le but d’Axelor est d’automatiser les t\u00e2ches et les processus pour gagner du temps et am\u00e9liorer l’efficacit\u00e9 en \u00e9vitant des t\u00e2ches chronophages notamment. Axelor Connect propose ainsi plus de 1500 connecteurs et permet de se connecter facilement avec vos solutions marketing !<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” overflow-x=”hidden” overflow-y=”hidden” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”780px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\nLa puissance de l\u2019automatisation<\/h2>\n
Gestion des campagnes Marketing<\/h2>\n
Segmentation pr\u00e9cise de vos cibles<\/h2>\n
Personnalisation des campagnes d’emailings<\/h2>\n
Synchronisation de templates et connexions avec d’autres outils<\/h2>\n